DP World Europe has launched a new campaign featuring global brand ambassador Tommy Fleetwood ahead of the BMW PGA Championship at Wentworth. Fleetwood, who is currently ranked World Number 12, is celebrated for his impressive achievements on the golf course, including seven DP World Tour victories, two Ryder Cup wins, and a silver medal at the Paris 2024 Olympics.
The campaign, titled ‘Trust in The Process,’ draws a parallel between Fleetwood’s precision on the golf course and DP World’s meticulous approach to smart logistics. It highlights the essential similarities between the two fields, emphasising that both require confidence, discipline, and a keen attention to detail for optimal execution.
Fleetwood’s methodical approach to his game mirrors DP World’s end-to-end logistics operations, where attention to every detail is crucial for achieving the best outcomes. In a statement, Fleetwood discussed the importance of trusting one’s process. “It’s about trusting your repetitions, the work you put in, and believing in yourself to make the right decisions at the right time,” he explained. “There are moments when things are out of your control, like a bad bounce or competitors’ performances. But focusing on your process and finding satisfaction in it leads to success.”
Rashid Abdulla, CEO & Managing Director of DP World Europe, expressed his enthusiasm about Fleetwood’s involvement in the campaign. “Tommy embodies the values of our brand, and the ‘Trust in The Process’ campaign beautifully captures the parallels between success in both golf and logistics,” Abdulla said. “We’re thrilled to have him as part of our team and wish him the best at Wentworth.”
The campaign video, which is currently live across various platforms including out-of-home, connected TV, digital channels, and on-site at Wentworth, provides an in-depth look at the careful processes that define both Fleetwood’s career and DP World’s operations. The video is available on DP World’s and Tommy Fleetwood’s social media channels.
As Fleetwood returns to the DP World Tour for the flagship BMW PGA Championship, this campaign marks a significant milestone in the partnership between the golfer and DP World. The collaboration continues to strengthen as both entities aim to elevate their presence on the global stage.
DP World Europe is a leading provider of supply-chain solutions, facilitating trade across more than 30 countries in Europe. The company is dedicated to building frictionless, end-to-end supply chain solutions that connect businesses to their customers wherever they may be.
For more details and to view the hero campaign video, follow the link available on DP World’s and Tommy Fleetwood’s social media profiles.
