New research has unveiled the most popular emerging musicians to watch in 2024, highlighting a wave of fresh talent making significant strides in the music industry. The analysis, conducted by QR Code Generator, utilised a comprehensive index that evaluated artists based on five key factors: average monthly search volume, Instagram followers, number of tagged Instagram posts, TikTok followers, and number of tagged TikTok posts. This ranking captures the artists resonating most with audiences in the current music landscape.
Leading the pack is Chappell Roan, who has garnered substantial acclaim, recently solidified by her “New Artist” win at the MTV Video Music Awards (VMAs). With a unique pop sound characterised by catchy hooks and personal lyrics, Roan’s breakout single “Good Luck, Babe!” has propelled her into the limelight. She boasts an impressive average of 1,037,699 monthly Google searches and a formidable following of four million on Instagram. On TikTok, her popularity is evident, with over 278,000 posts tagged with her name, solidifying her status as a rising star in the music scene.
In second place is Reneé Rapp, who has made a remarkable transition from Broadway to pop stardom. Known for her powerful vocals and emotional depth, particularly in her hit song “Too Well,” Rapp has captivated audiences worldwide. She enjoys an average of 611,398 monthly Google searches and has built a loyal fanbase of 2.8 million Instagram followers. On TikTok, her engaging performances have led to over 136,300 tagged posts, indicating a growing interest in her artistry.
The top 10 most popular emerging artists in 2024
| Artist | Average Monthly Search Volume | Instagram Followers | Instagram Tagged Posts | TikTok Followers | TikTok Tagged Posts | Index – Overall (/100) | |
| 1 | Chappell Roan | 1,037,699 | 4,000,000 | 74,353 | 3,000,000 | 278,300 | 94.13 |
| 2 | Reneé Rapp | 611,398 | 2,800,000 | 48,190 | 3,300,000 | 136,300 | 90.17 |
| 3 | Nessa Barrett | 86,988 | 6,200,000 | 432,276 | 19,600,000 | 700,800 | 87.63 |
| 4 | Rema | 83,680 | 6,800,000 | 476,935 | 6,000,000 | 506,800 | 85.89 |
| 5 | Doechii | 66,244 | 668,000 | 30,474 | 1,200,000 | 37,600 | 74.57 |
| 6 | d4vd | 42,008 | 719,000 | 17,144 | 2,400,000 | 61,700 | 72.87 |
| 7 | Glaive | 65,401 | 225,000 | 46,645 | 94,600 | 31,500 | 71.26 |
| 8 | Ethel Cain | 148,979 | 668,000 | 25,540 | N/A | 56,600 | 71.11 |
| 9 | Alex G | 106,482 | 586,000 | 38,107 | N/A | 251,100 | 70.95 |
| 10 | Baby Keem | 43,000 | 1,400,000 | 77,064 | N/A | 63,900 | 67.00 |
Nessa Barrett ranks third, known for her emotional and raw lyrics that resonate deeply with her young audience. Her hit single “i hope ur miserable until ur dead” has contributed to her strong following, with 6.2 million Instagram followers and a remarkable 700,800 tagged posts on TikTok. Barrett’s average monthly search volume stands at 86,988, marking her as a prominent figure in the Gen Z music landscape.
Nigerian artist Rema follows at fourth place, celebrated for his innovative approach to Afrobeat. His collaboration with Selena Gomez on the hit song “Calm Down” has amassed over 610 million YouTube views, showcasing his international appeal. With 6.8 million Instagram followers and a substantial TikTok presence, Rema garners an average of 83,680 monthly Google searches.
Completing the top five is Doechii, whose genre-blending style and bold performances have captivated listeners. The Tampa-based artist gained prominence with her single “Crazy,” and she has earned 668,000 Instagram followers and 37,600 tagged posts on TikTok. Doechii also enjoys an average monthly search volume of 66,244.
The remaining artists in the top ten include d4vd, Glaive, Ethel Cain, Alex G, and Baby Keem, each making their mark with distinctive sounds and growing fanbases. For example, d4vd stands out with emotive pop tunes, while Glaive’s alternative pop style is on the rise.
Marc Porcar, CEO of QR Code Generator PRO S.L., commented on the findings, stating, “This study reveals the dynamic ways in which emerging artists are making their mark in 2024. Artists like Chappell Roan and Reneé Rapp are not just gaining popularity; they’re shaping the future of music. Their success on social media and streaming platforms highlights the evolving landscape of the industry and the exciting new talent driving it forward.”
