High street bakery GAIL’s has announced a partnership with talent acquisition technology scale-up inploi to enhance its candidate experience across the UK. With 150 bakeries and a workforce of 2,500, GAIL’s aims to modernise its recruitment processes and attract top talent through innovative technology.
Previously, GAIL’s relied on traditional job boards for advertising vacancies. However, the long, form-based application process was cumbersome and inaccessible, resulting in over 70% of applicants dropping out before completion. This challenge prompted the bakery to seek a more efficient solution to engage potential candidates.
By adopting inploi’s technology, GAIL’s has launched a new careers hub that aligns with its brand identity and provides a streamlined application process. The hub features an intuitive map-based search for open vacancies, making it easier for candidates to navigate available positions. Additionally, inploi’s AI-chatbot technology captures applicant data, significantly improving completion rates by an average of 50%.
Jordan Moore, Head of Talent Acquisition at GAIL’s, expressed enthusiasm about the new partnership. “GAIL’s is an aspirant brand and needs a candidate experience to match. We set out to tailor our hiring process to appeal to the next generation of talent in the business. Integrating inploi into our TalentFunnel ATS opens a new door to quality candidates, who are exposed to the essence of our brand from the very start of the process,” he said.
The partnership comes at a time when many companies are re-evaluating their hiring strategies in light of changing workforce dynamics. GAIL’s new platform not only improves the applicant experience but also offers valuable metrics to monitor recruitment effectiveness. The bakery will leverage inploi’s data and analytics capabilities to track the success of its talent attraction initiatives.
Alex Hanson-Smith, CTO and co-founder at inploi, highlighted the collaborative nature of the partnership. “At inploi, we believe that the best work happens when we combine our software and service with the client’s understanding of their challenges and domain expertise,” he said. “We are not just delivering a careers site or improving recruitment efficiency; we are on a mission to set a new standard for hiring experiences in the hospitality sector.”
GAIL’s joins a roster of well-known brands, including wagamama, Côte Brasserie, and the Compass Group, in selecting inploi as its talent acquisition partner. As the hospitality industry continues to evolve, companies like GAIL’s are recognising the importance of providing an exceptional candidate experience to attract and retain top talent.
In an era where job seekers prioritise user-friendly application processes, GAIL’s investment in innovative technology reflects a broader trend within the industry to enhance recruitment practices. With this partnership, GAIL’s aims to not only improve its hiring process but also to foster a stronger connection with future employees, sharing the bakery’s passion and culture from the very beginning.
As GAIL’s embarks on this new chapter in its recruitment strategy, it sets a precedent for other businesses in the sector, showcasing how technology can transform the candidate experience and help attract the next generation of talent.
For further information about GAIL’s and its commitment to improving the recruitment process, visit their official website.
