Two leading Dutch companies, ISO Horti and TTA, have announced their merger to form TTA-ISO, a partnership aimed at addressing the rising demand for automation in the global horticulture and food production industries. The merger brings together ISO Horti’s expertise in robotics and automation and TTA’s specialisation in transplanting and sorting solutions.
The horticulture sector is experiencing rapid growth worldwide, creating opportunities but also highlighting challenges such as labour shortages, stringent sustainability requirements, and heightened quality expectations. TTA-ISO aims to meet these demands by offering cutting-edge automation solutions driven by artificial intelligence and robotics.
Tackling Industry Challenges with Innovation
The global horticulture industry is projected to grow annually by 8-10%, presenting significant opportunities for technology-driven advancements. With a unified focus on innovation, TTA-ISO plans to expand into key regions, including the Americas, the Middle East, and Oceania. The merger also opens doors to explore new applications in food production, carbon markets, and fibre industries.
By combining their research and development capabilities, the companies intend to accelerate the introduction of new automation technologies to the market. Their broader range of solutions aims to support growers in enhancing productivity, improving yields, and achieving sustainability targets.
Leaders Speak on the Future of Horticulture
Martin Maasland, CEO of ISO, highlighted the transformative potential of the merger:
“This partnership empowers us to help customers optimise operations and use resources more efficiently, reducing waste and environmental impact. By addressing the sector’s challenges, we aim to shape the future of horticulture globally.”
Jan Bakker, CEO of TTA, echoed these sentiments, stressing the importance of innovation:
“Automation is the future of horticulture, and TTA-ISO is at the forefront. Our combined expertise enables growers to meet the growing demand for higher productivity and sustainability.”
Backed by Financial Confidence
The merger has the backing of Rabobank and existing shareholders, reflecting confidence in the combined entity’s growth prospects and its capacity to deliver high-impact solutions.
Rooted in Dutch innovation, TTA-ISO’s new venture is poised to redefine horticulture by delivering efficient, sustainable, and customised automation technologies. With a strong focus on global expansion, the company aims to set new benchmarks for innovation in food production and horticulture.
For further information, visit tta-iso.com.
