A new study has revealed concerning trends in the UK’s oral hygiene habits, with over a third of people brushing their teeth for less than a minute and one in six only brushing once a day.
The research, conducted by health and beauty tech retailer Currys, surveyed 2,000 people across the UK. It found that while most follow the recommended practice of brushing twice daily, 16% admitted to only doing so once a day. Additionally, 35% of respondents said they brushed for less than a minute, while 63% failed to meet the recommended two-minute guideline.
The study also explored reasons behind these lapses. Feeling too tired or lazy was the most common excuse, cited by 34% of respondents, followed by feeling unwell (25%) and simply forgetting (24%). Alcohol consumption was another factor, with 17% of people admitting they had skipped brushing due to being drunk.
Avoiding the Dentist
Beyond poor brushing habits, the study highlighted another issue—Brits avoiding trips to the dentist. While regular check-ups are essential for maintaining oral health, many struggle to attend appointments.
Fear and anxiety were cited as major barriers, with 41% of respondents admitting they found dental visits stressful. For 17%, this fear was so severe that they avoided check-ups altogether. However, financial concerns were an even greater deterrent, with over 40% saying the cost of treatment prevented them from booking appointments.
Dr Sara Amini, a restorative dentist and implantologist working with Currys, outlined key signs that indicate an urgent need for a dental visit. “If you experience toothache, swelling in the gums or face, bleeding gums, loose teeth, cavities, or missing fillings, you should see a dentist as soon as possible. Additionally, any lesion in the mouth lasting more than two weeks should be checked, as it could be pre-cancerous,” she warned.
Impact on Confidence and Health
Beyond physical health, poor oral hygiene can also affect confidence and self-esteem. The study found that nearly four in ten people (38%) were not happy with their smile, and 59% believed their teeth looked yellow or discoloured.
Bad breath was highlighted as the most off-putting dental issue, with 73% of respondents ranking it as their top concern. Missing teeth (41%) and the smell of smoke on breath (40%) were also widely disliked.
Dr Amini explained that poor dental hygiene extends beyond bad breath and aesthetics. “There is a strong link between gum disease and systemic inflammation, including heart disease. Additionally, bacteria from periodontal disease and cavities can spread to others through close contact, and there is evidence that mothers with gum disease are more likely to have underweight babies.”
The findings suggest that while most Brits understand the importance of oral hygiene, many still struggle with maintaining good habits. Experts stress that simple improvements—such as brushing for the full two minutes and attending regular dental check-ups—could help prevent long-term health issues.
