As retailers prepare for one of the busiest times of the year, web designers and marketers are being equipped with a powerful new tool for personalising ecommerce websites. Umbraco, an open-source web publishing platform, has launched Engage, an add-on designed to help businesses optimise content and increase conversions.
With Black Friday and the festive shopping season approaching, Umbraco Engage provides businesses with a suite of tools that allow for real-time data analysis and content optimisation. This includes 360° profiling, A/B testing, and advanced analytics, all integrated within the Umbraco CMS platform.
The new tool enables marketers to see exactly how visitors interact with web content, using features like heatmaps and pageview analytics. This data-driven approach allows businesses to adjust content in real time to meet the needs of different audience segments, enhancing user experience and boosting conversion rates.
Mats Persson, CEO of Umbraco, commented on the launch: “Engage provides businesses with intuitive tools that allow marketers to make data-informed decisions within their web publishing platform. Personalisation is essential for driving conversion rates and increasing ROI, and we’re excited to offer this as a first-party solution for Umbraco users.”
A McKinsey study cited by Umbraco highlights the importance of personalisation, showing that 76% of consumers are more likely to buy from brands that personalise their interactions. Personalisation can also help businesses reduce customer acquisition costs and lift revenues by up to 15%.
Umbraco Engage builds on the company’s recent acquisition of uMarketingSuite, a tool suite developed over seven years to meet specific content personalisation needs in industries like finance and healthcare, where privacy regulations are more stringent. The launch of Engage now integrates these capabilities directly within Umbraco, providing a seamless experience for users.
For businesses using Umbraco, Engage promises immediate benefits. Marketing teams can quickly identify underperforming content and make necessary adjustments. Leon de Wildt, Commercial Product Manager for Umbraco Engage, said, “With Engage, users can see how well content is performing and make real-time changes within the CMS to improve engagement.”
The tool also enables marketers to take action based on users’ behaviour, providing a more tailored experience for returning customers and new visitors alike. For example, Engage works seamlessly with Umbraco Commerce, enabling businesses to personalise product information and target abandoned shopping carts to boost sales.
Umbraco Engage is now available to Umbraco digital agency partners, who can access exclusive webinars, demo licences, and discounts. This launch positions Umbraco to support businesses in optimising their ecommerce strategies as the busy retail season approaches.
For more information, visit Umbraco Engage.
